Nueva Lip Balm

Nueva is a private label brand primarily associated with Apoteksgruppen, a major pharmacy chain in Sweden. The product shown is a lip balm designed for intensive care and hydration. While the brand is Swedish in its commercial origin, the manufacturing of these specific cosmetic sticks often takes place in Italy, a hub for high-quality skincare production. The brand is currently under the umbrella of Euroapotheca, an international group of companies that operates pharmacy networks across the Baltics and Northern Europe, following their acquisition and subsequent merger activities involving Apoteksgruppen and Kronans Apotek.