ERU Goudkuipje Sambal spreadable cheese

ERU (Koninklijke ERU) is an iconic Dutch cheese manufacturer with a history dating back to 1824 when Egbert Ruijs (E. Ruijs) began trading cheese in Woerden. The brand is particularly famous for its 'Goudkuipje' range, which translates to 'little golden tub,' a staple in Dutch households for decades. This specific variant features 'Sambal,' reflecting the Dutch culinary influence from Indonesia by adding a spicy chili paste to the creamy cheese base.

The brand remains centered in Woerden, Utrecht, which is known as the cheese capital of the Netherlands. Production is focused on melting various high-quality cheeses to create a consistent, spreadable texture. ERU has held the 'Royal' (Koninklijke) designation since its 175th anniversary, signifying its national importance and long-standing reputation for quality.

Today, the company remains an independent family-owned entity under the umbrella of Koninklijke ERU Kaasfabriek B.V. It continues to operate as a specialist in processed cheese products, distributing throughout the Netherlands and internationally to over 30 countries while maintaining its traditional manufacturing roots in its home country.