ACE Liquid Laundry Detergent

ACE is a well-known laundry brand, particularly famous in Southern Europe. This specific product is a liquid laundry detergent produced in Italy, as indicated by the 'Prodotto in Italia' label on the packaging.

The brand was originally developed by Procter & Gamble. However, in many European markets, including Italy, the brand is now managed through Fater S.p.a., a joint venture between Procter & Gamble and the Angelini Industries. This partnership allows for specialized local manufacturing and distribution while leveraging the historical expertise of both a global consumer goods giant and a prominent Italian industrial group.