Marathon chocolate bar

Marathon is a brand name historically associated with the nougat, peanut, and caramel chocolate bar famously known as Snickers. In the United Kingdom and Ireland, the bar was branded as Marathon from its launch in 1968 until 1990, when it was rebranded to align with the global Snickers name. Mars, Incorporated occasionally reintroduces the Marathon branding for limited-edition retro releases.The product belongs to one of the world's most successful confectionery lines, characterized by its substantial filling and milk chocolate coating. Manufacturing occurs across a global network of Mars-owned facilities, including major plants in the United States, the United Kingdom, and various European locations to serve regional markets.Ownership has remained consistent since the product's inception. It is a core brand of Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. It remains a family-owned enterprise, headquartered in McLean, Virginia.