New Balance Athletics Footwear and Apparel

New Balance is a global leader in the athletic footwear and apparel industry, recognized for its commitment to performance technology and domestic manufacturing. Originally founded in Boston, Massachusetts, the brand has grown from a specialized arch support company into a premier international sporting goods powerhouse.

What sets New Balance apart from many of its competitors is its hybrid manufacturing model. While a significant portion of its global products are manufactured in Southeast Asia, the company famously maintains an active production presence in the United States and the United Kingdom. Products labeled 'Made in USA' or 'Made in UK' are crafted in dedicated factories in New England and Flimby, respectively, emphasizing high-quality craftsmanship and supporting local labor.

As of 2026, New Balance remains a privately held company, allowing it to maintain a unique focus on long-term brand heritage and athlete-centric innovation rather than short-term shareholder demands. It continues to be headquartered in Boston, serving as a pillar of American athletic history while expanding its footprint through global partnerships and cutting-edge retail experiences.