New Balance Athletics Footwear and Apparel

New Balance is a global leader in the athletic footwear and apparel industry, recognized for its commitment to both performance technology and manufacturing craftsmanship. Unlike many of its competitors, New Balance maintains a significant manufacturing presence in the United States and the United Kingdom, producing specific 'Made in USA' and 'Made in UK' premium collections. These domestic operations emphasize quality and tradition, utilizing high-grade materials and skilled labor to produce iconic silhouettes.

Beyond its Western manufacturing hubs, the majority of New Balance's global inventory is produced in specialized facilities across Vietnam, Indonesia, and China. This diverse supply chain allows the brand to scale production for its wide range of products, from professional-grade running shoes like the Fresh Foam and FuelCell series to its highly popular lifestyle and heritage sneakers. The brand continues to focus on innovation while maintaining the legacy of its Boston origins.

As of 2026, New Balance remains one of the few large-scale athletic brands that is privately held. This independent status has allowed the company to maintain a long-term focus on brand integrity and community impact without the specific pressures of public market quarterly reporting. The company is headquartered in Boston, Massachusetts, where it was founded over a century ago.