PS... Micellar Cleansing Water

PS... is a primary private label brand of Primark, a leading international fashion retailer. This specific micellar water is part of their beauty and skincare line, designed to be an affordable everyday hygiene product.

Originally founded in Dublin, Ireland, as Penneys, the brand has expanded significantly across Europe and the United States. While the brand itself is Irish in origin, manufacturing for its personal care products occurs across a global network of third-party suppliers, predominantly in the UK, Europe, and Asia, depending on the specific batch and regional distribution. Primark remains under the ultimate ownership of Associated British Foods (ABF), a multinational conglomerate headquartered in the United Kingdom.