KIND Protein Dark Chocolate Nut bars

KIND Protein bars are a popular snack option known for using whole nuts as the primary ingredient. The brand was founded in 2004 by Daniel Lubetzky in the United States, with a mission to create snacks that are both tasty and healthy while promoting social kindness. The product shown here features dark chocolate and nuts combined to provide 10g of protein per bar.

While the brand originated in New York City, its global footprint expanded significantly through a partnership with Mars, Incorporated. In 2017, Mars took a minority stake in the company to help with international distribution, and by 2020, Mars acquired full ownership of KIND North America and integrated it into its global portfolio. Today, KIND products are manufactured in multiple locations across North America and potentially other regions to serve the international market, including the United Kingdom where this specific price tag is located.