Bold Spring Awakening laundry detergent

Bold is a well-known laundry detergent brand originally launched in the United Kingdom in 1974. It was specifically created by Procter & Gamble as the first detergent in the UK to combine both a powerful cleaner and a fabric softener in one single product.

Today, Bold remains a core brand within the Procter & Gamble portfolio, often featuring scent collaborations with other P&G brands like Lenor. While it was founded in the UK, Bold products for the European market are produced in several manufacturing hubs across the continent, primarily in France and the United Kingdom, to serve regional demand. The brand is ultimately owned by the American multinational corporation Procter & Gamble (P&G), headquartered in Cincinnati, Ohio.