Febreze Air Freshener Extra Strong

Febreze is a globally recognized brand of household odor eliminators first introduced by Procter & Gamble (P&G) in the mid-1990s. The product's key innovation was the use of hydroxypropyl beta-cyclodextrin (HPβCD), a molecule that traps odor molecules rather than simply masking them with scent.

Today, Febreze products are manufactured in various global locations, including major facilities in North America and Europe, to serve international markets. The brand remains a core asset of Procter & Gamble, an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. In German-speaking markets like Germany, the brand is distributed through P&G's regional subsidiaries, maintaining its position as a market leader in the air care category.