FRIA Korean Beauty Cleansing Balm

FRIA is a well-established Italian brand specializing in personal care and hygiene products. The 'Korean Beauty' line, specifically this Cleansing Balm (Burro Struccante), is part of their premium skincare collection that draws inspiration from global beauty trends but maintains local European production. Although the branding references Korean beauty routines, the product is proudly made in Italy.

The brand is owned by Diva International S.r.l., an Italian company headquartered in Spello, Perugia. Founded in the late 1980s, Diva International has grown to become a leader in the wet wipes and skincare sector, focusing on sustainable manufacturing and natural ingredients. The company remains privately held by its founding family, ensuring its Italian heritage remains central to its operations.