Sky Italia subscription card

Sky is a prominent telecommunications brand that originated in the United Kingdom. It was initially founded by Rupert Murdoch's News Corporation in 1989 through Sky Television and later merged to become BSkyB.

The specific branding shown in the image, 'Ti sorprende sempre', refers to the Italian division, Sky Italia. While the brand has British roots, Sky Italia was formed in 2003 and has since become a major provider of satellite television and internet services in Italy.

In terms of corporate hierarchy, Sky evolved from being a News Corp property to being owned by 21st Century Fox, and eventually being acquired by the American multinational conglomerate Comcast Corporation in 2018. Today, Sky operates as a subsidiary of Comcast, providing services across several European markets including the UK, Ireland, Germany, Austria, and Italy.