Coop Passata Rustica di pomodoro

Coop Passata Rustica is a traditional Italian tomato purée produced under the Coop private label, one of Italy's most prominent retail brands. The product is marketed as '100% Italiano', indicating that the tomatoes are grown and processed within Italy to maintain high quality and support local agriculture. The Coop brand originated in Italy in the mid-19th century as a consumer cooperative movement aimed at providing quality goods at fair prices. Today, the brand is managed by Coop Italia, a national consortium of cooperatives. As a cooperative, the ultimate ownership lies with the millions of consumer members who participate in the cooperative system, making it a unique example of democratic business ownership in the European retail sector.