El Horno de centeno Pan crujiente

El Horno is a private-label brand exclusively distributed by the multinational supermarket chain ALDI. This specific product, 'Pan Crujiente de Centeno' (Rye Crispbread), is part of ALDI's efforts to provide bakery-style goods under an accessible house brand.

While the brand is managed by ALDI Supermercados in Spain and Portugal, the manufacturing of these specific rye-based crispbreads often takes place in specialized facilities in Germany or Sweden, where crispbread production is a traditional industry. The ultimate ownership lies with the ALDI Nord or ALDI Süd groups, headquartered in Germany, which remain family-owned enterprises.