Marabou Premium Fin 86% Kakao chocolate bar

Marabou: A Scandinavian Chocolate Heritage

Marabou is one of Sweden's most iconic and beloved chocolate brands. It was established in 1916 by the Norwegian chocolatier Johan Throne Holst, who already had great success with the Freia brand in Norway. Because the name 'Freia' was already registered in Sweden, Holst named his Swedish venture 'Marabou' after the marabou stork, which was the symbol used on the original Freia packaging.

Production and Global Ownership

While Marabou remains deeply rooted in Swedish culture, with its primary production facility located in Upplands Väsby, Sweden, the brand's ownership has evolved over the decades. In 1993, the company was acquired by Kraft General Foods (later Kraft Foods), which eventually split in 2012. Today, Marabou is owned by Mondelez International, a global leader in the snack and confectionery industry.

Premium Quality and Sustainability

The 'Premium' line showcased in the image represents the brand's exploration into high-cocoa content dark chocolates. This specific product, featuring 86% cocoa, highlights the brand's commitment to diverse flavor profiles. Furthermore, the packaging displays the 'Cocoa Life' logo, indicating participation in Mondelez's global sustainability program aimed at improving the lives of cocoa farmers and the environment in which cocoa is grown.