Björn Axén Hair Care

Björn Axén is a premium Swedish hair care brand founded by the legendary stylist of the same name. Björn Axén opened his first salon in Stockholm in 1963 and eventually became the hairdresser to the Swedish Royal Family, earning the brand its prestigious 'By Appointment to HM the King of Sweden' designation.

Today, the brand is known for blending salon-quality expertise with sustainable practices. The products are predominantly manufactured in Sweden to maintain high quality standards and ethical production. Following the founder's passing in 1993, the company was taken over by his protégés and continues to operate as an independent entity.

The brand is currently owned by the Axén family and management, operating under Björn Axén Institutional. It remains one of Scandinavia's most recognized beauty brands, maintaining a strong focus on dermatological testing and professional-grade ingredients for both salon and consumer use.