U Pétales Nature Rice, Whole Wheat and Barley Cereals

These breakfast cereals are a private label product of the French retailer Système U. Marketed under the brand 'U', these 'Pétales' (flakes) are made primarily from rice, whole wheat, and barley. According to the packaging information, the wheat and barley are sourced from France, and the product is manufactured in France to support local agriculture and ensure quality standards.

Système U is a cooperative of independent retailers that operates several supermarket chains in France. As a private label, the brand history is tied directly to the evolution of this French cooperative group. The brand emphasizes 'good agricultural practices' as part of its sustainability and quality narrative for French consumers.