AZ Ricerca Complete toothpaste

AZ (often stylized as AZ Ricerca) is a prominent Italian brand specializing in oral hygiene products. Founded in Italy by the company Angelini, the brand gained a strong reputation for scientific dental research, which is reflected in its name 'Ricerca' (Research). Over the decades, it became a household staple in Italy, known for its comprehensive range of toothpastes tailored to different oral health needs.

In the late 20th century, the brand was acquired by the American multinational consumer goods corporation Procter & Gamble (P&G). Since then, it has been integrated into P&G's global oral care portfolio alongside brands like Crest and Oral-B. While the brand remains deeply rooted in the Italian market with its historic branding, its manufacturing is primarily centralized in P&G’s European production facilities, notably in Germany, ensuring high standards of quality and scientific innovation.