Made O'Meter
Discover where a brand or product originates
Simply Sunny is a private label brand primarily sold through the Penny supermarket chain. This brand offers various nuts, dried fruits, and snack mixes to European consumers. The brand is specifically designed to provide high-quality snacking options under the Penny umbrella.
As a private label of Penny, the brand originates from Germany. Penny is part of the REWE Group, one of the largest retail and tourism groups in Europe. The manufacturing and sourcing of the pistachios often involve multiple countries depending on the harvest season and supply chain, commonly sourcing nuts from regions like California, Iran, or Turkey, though the final packaging and quality control are managed within the REWE Group network.
Ultimately, the brand is owned by the REWE Group, which is headquartered in Cologne, Germany. This conglomerate operates several retail chains across Europe, focusing on providing value to customers through its own-brand products like Simply Sunny.
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