Celsius Spritz Vibe energy drink

Celsius Spritz Vibe is part of a global line of functional energy drinks under the Celsius brand. Founded in 2004 in Florida, USA, the company positioned itself as a fitness-focused beverage provider, unique for its 'MetaPlus' formula designed to accelerate metabolism.

Celsius Holdings, Inc. remains the ultimate owner of the brand. In 2022, PepsiCo entered into a strategic long-term distribution agreement with Celsius, which included a $550 million investment, making PepsiCo a minority owner and their primary global distributor. While the brand is American, production for European markets often occurs through regional manufacturing partners to satisfy local distribution demands.