McVitie's Gold Bar

McVitie's Gold Bar is a popular British biscuit snack consisting of a crunchy biscuit bar coated in a gold-coloured caramel-flavoured white chocolate coating. Originally launched in 1988, it has become a staple of school lunchboxes and tea breaks across the United Kingdom and Ireland.

The product is manufactured in the United Kingdom, primarily at the pladis facilities. The McVitie's brand itself has a long historical heritage dating back to 1830 in Edinburgh, Scotland. Today, the brand is owned by pladis, a global snacking company formed in 2016 which brought together iconic brands like United Biscuits, Ulker, and Godiva. pladis is a subsidiary of the Turkish conglomerate Yıldız Holding.