Made O'Meter
Discover where a brand or product originates
Moroccanoil is a global leader in oil-infused beauty products. The brand was founded in 2008 by Carmen Tal after she discovered the transformative power of argan oil while traveling in Israel. The signature Moroccanoil Treatment was the first of its kind, popularizing argan oil as a primary ingredient in modern hair care.
While the brand maintains global headquarters in New York City, its manufacturing and research continue to be deeply rooted in Israel, where much of the production takes place. The company is privately held and has grown from a single product into a comprehensive line of hair and body care products available in over 65 countries. It remains under the original ownership of its founders, operating as a private independent entity without a parent multinational conglomerate.
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