Wella Shockwaves Ultra Strong Power Hold Gel

Shockwaves is a styling brand under the Wella umbrella. Wella was founded in Germany in 1880 by Franz Ströher and has evolved through various ownerships, including Procter & Gamble.

Today, Wella is a stand-alone company known as Wella Company, following a divestment by Coty Inc. Majority ownership is held by the global investment firm KKR. Manufacturing of Shockwaves products typically takes place in multiple locations across Europe to serve different regional markets.