Duracell Alkaline Battery

Duracell is one of the world's leading manufacturers of high-performance alkaline batteries, specialty cells, and rechargeables. Since its market debut in the 1960s, the brand has become synonymous with long-lasting power and the iconic 'Copper Top' design, coupled with its famous 'Drumming Bunny' mascot in international markets.

While the brand has its roots in the United States, Duracell products are manufactured in multiple locations globally. Major production facilities are located in the United States, Belgium, and China to serve different regional markets. The supply chain is highly optimized to ensure that these essential power sources are available in almost every retail environment worldwide.

Originally part of the P.R. Mallory Company, Duracell has had several owners throughout its history, including Kraft Foods and Gillette. After Gillette was acquired by Procter & Gamble, Duracell was eventually spun off and acquired by Berkshire Hathaway, the conglomerate led by Warren Buffett. This ownership provides the brand with significant financial stability and a global reach that maintains its position as a market leader in the portable power industry.