LU Prince Original Chocolate Biscuits

Prince is a popular brand of sandwich biscuits consisting of two cocoa or vanilla-flavored crackers with a chocolate cream filling. Originally created in Belgium, it has become a staple across Europe, particularly in France, Belgium, and Scandinavia. The brand is famously associated with its "Prince" mascot, which has evolved over decades but remains a core part of its identity.

Today, the LU brand (Lefèvre-Utile) and its Prince product line are owned by Mondelēz International. While the brand has its roots in Nantes, France, under LU, the manufacturing now takes place in several factories across Europe to support local markets. Mondelēz International, headquartered in the United States, manages the brand's global distribution as part of its extensive snack and biscuit portfolio.