Neophos Rinse Aid

Neophos is a prominent brand in the Danish market, specializing in automatic dishwashing products. It is the local branding for the globally recognized brand 'Finish'. Originally developed by the American company Economics Laboratory (later renamed Ecolab) in the 1950s, the brand was acquired by the British multinational Reckitt (formerly Reckitt Benckiser) in the late 1980s.

Manufacturing for Neophos/Finish occurs in several global locations, with significant production facilities located in countries like Germany and Poland to serve the European market. The brand remains under the ultimate ownership of Reckitt, and it is positioned as a leader in the dishwashing category, focusing on advanced cleaning formulations and protection for glassware and cutlery.