Arnott's Shapes Originals Pizza

Brand Heritage and Origins

Arnott's Shapes is an iconic Australian savory biscuit brand that has been a staple in households since its launch in the 1950s. Originally created by the Arnott's Biscuits company, which was founded in New South Wales in 1865, the 'Shapes' line was developed to provide a unique alternative to traditional crackers by incorporating the seasoning into the dough and as a coating—famously marketed as 'flavour you can see'.

Manufacturing and Availability

To this day, Arnott's Shapes are primarily manufactured in Australia, with the main production facilities located in Huntingwood, New South Wales. The brand maintains a strong commitment to local production to serve its primary markets in Australia and New Zealand. While the brand has global recognition, the specific 'Originals' range, including the Pizza flavour shown, remains deeply tied to Australian manufacturing standards.

Ownership Evolution

The ownership of Arnott's has transitioned through several major global entities. For many years, it was owned by the American food giant Campbell Soup Company. However, in 2019, the brand (along with Campbell International) was acquired by Kohlberg Kravis Roberts (KKR), a leading global investment firm headquartered in the United States. Today, Arnott's operates as a key subsidiary of the Arnott’s Group under KKR’s ownership, continuing its legacy as one of the most recognized confectionery and snack brands in the Southern Hemisphere.