Vevo (Video Hosting Service)

Vevo is a world-leading music video network, established as a joint venture between major music labels. Launched in 2009, it was created to provide a high-quality platform for music videos and to maximize advertising revenue for artists and record labels. Unlike physical consumer goods, Vevo operates as a digital service, with its technical infrastructure and data centers distributed across multiple countries, primarily managed through partnerships with platforms like YouTube.

The brand has its roots in the United States and was founded by Sony Music Entertainment and Universal Music Group. Over the years, it has expanded its ownership to include other media giants. Today, Vevo remains a major force in digital media, providing content to millions of viewers worldwide through its app, website, and various smart TV integrations. Its business model focuses on a premium advertising experience centered around professional music content.