Purina Felix Original Countryside Selectie in Gelei

Felix is one of the most recognizable pet food brands in Europe, particularly known for its iconic black-and-white mascot cat. The brand has a rich history that began in the United Kingdom, where Felix Catfood Ltd originally manufactured dry cat biscuits in Biggleswade, Bedfordshire. Over several decades, the brand transitioned through multiple owners, including the Quaker Oats Company and Spillers, before becoming part of the global Nestlé family in the late 1990s.

Today, Felix is a flagship brand under the Nestlé Purina PetCare division. While it has British roots, the brand was also notably launched in the Netherlands in the 1970s by Ralston Purina, helping it establish a strong continental presence. Its products are now manufactured across a network of facilities in Europe, including major sites in the United Kingdom, Hungary, and other regional hubs, to serve the diverse markets where it is a household name.

As of 2026, the brand continues to be owned by Nestlé, a Swiss multinational that maintains its status as one of the world's largest food and beverage companies. In the Netherlands and other European markets, the brand is managed by local subsidiaries of Nestlé Purina, ensuring that the 'Countryside Selectie' and other popular ranges meet consistent quality and nutritional standards for pet owners across the continent.