Dr. Squatch Soap

Dr. Squatch is a popular American personal care brand that specialized in natural grooming products primarily marketed toward men. Founded in 2013, the brand rose to prominence through its viral marketing campaigns and commitment to using natural ingredients rather than the harsh chemicals often found in traditional mass-market soaps.

The products are primarily manufactured within the United States, utilizing a cold-process method for their bar soaps to preserve the integrity of the natural oils and scents. While the brand has expanded its product line to include deodorant, hair care, and toothpaste, its core identity remains rooted in high-quality, artisan-style soap production.

Historically an independent direct-to-consumer brand, Dr. Squatch has since transitioned into a major retail player with significant backing. While the original founders started the journey in a garage, the company now operates as a high-growth consumer staples entity with headquarters in California, maintaining its brand identity as a rugged yet health-conscious alternative to traditional personal care corporations.