Maybelline Dream Radiant Liquid foundation

Maybelline New York is one of the most iconic names in the global beauty industry, originally founded in 1915 by Thomas Lyle Williams in Chicago, Illinois. The brand began with a simple lash-darkening product inspired by Williams' sister, Mabel, from whom the name 'Maybelline' was derived.

Today, Maybelline is a subsidiary of the French personal care giant L'Oréal, which acquired the brand in 1996. While the brand carries the 'New York' moniker to reflect its American marketing identity, its manufacturing is highly globalized. Maybelline products are manufactured in multiple locations worldwide, including major facilities in the United States, France, China, and India, to serve different regional markets. The ultimate owner, L'Oréal, is headquartered in Clichy, France, and continues to manage Maybelline as its primary mass-market make-up brand.