Terea Yellow tobacco sticks

Terea is a brand of heated tobacco sticks specifically designed for use with the IQOS ILUMA induction heating system. The Terea brand was launched by Philip Morris International as part of their smoke-free product portfolio. While Philip Morris International is an American-global company, Terea sticks are heavily manufactured in Crespellano, Italy, which serves as one of the brand's primary global production hubs for smoke-free technologies. Ownership of the brand remains with Philip Morris International, a leading global tobacco company that is transitioning toward alternative nicotine products.