Maybelline Instant Anti Age Eraser Multi-Use Concealer

Maybelline Instant Anti Age Eraser is a globally recognized multi-use concealer known for its signature integrated sponge applicator. Originally founded in Chicago in 1915, Maybelline has evolved from a small family-owned business into one of the world's most prominent cosmetics brands.

Today, the brand is owned by the French personal care giant L'Oréal, which acquired it in 1996. While the brand maintains its 'Maybelline New York' identity, manufacturing for global markets is distributed across several key regions. Products sold in Europe are frequently manufactured in France, while other markets may be supplied by facilities in the United States or China. As part of the L'Oréal Luxe and Consumer Products division, Maybelline continues to lead the mass-market makeup industry with a presence in over 120 countries.