Action Acrylic Yarn

This product is a 100% acrylic yarn primarily sold under the private label of Action, a popular non-food discount retailer. Although the brand belongs to a Dutch company, the product itself is manufactured in China, as indicated on the packaging label.

Action stores serve a wide European market, providing affordable craft and textile supplies. The ownership of the brand lies with Action Service & Distributie B.V., which is a major subsidiary of the international investment firm 3i Group plc. This ownership structure places the brand's strategic control within the UK and the Netherlands, ensuring high-volume distribution across many countries while utilizing Chinese manufacturing capabilities.