iD Rich Bronze Tobacco for Pulze

iD is a brand of heated tobacco sticks designed specifically for use with the Pulze heating device. Developed by Imperial Brands, these sticks are part of the Next Generation Products (NGP) category, aimed at providing a tobacco experience without combustion.

The brand was launched by Imperial Brands (formerly Imperial Tobacco), a British multinational company with a long history in the tobacco industry. While the brand originates from the United Kingdom, manufacturing for the European market, including the iD sticks found in Italy, is primarily centered in Poland at specialized tobacco processing facilities. Imperial Brands continues to oversee the development and global distribution of the Pulze and iD ecosystem as part of its transition towards smoke-free alternatives.