Cadbury Old Gold Rum N Raisin

Cadbury Old Gold: An Australian Dark Chocolate Legend

Cadbury Old Gold is a renowned brand of dark chocolate specifically recognized for its heritage in the Australian market. Originally launched in 1916, it has become a staple for dark chocolate enthusiasts, known for its bold flavor and distinct varieties like the Rum N Raisin shown here. While the Cadbury brand itself has deep British roots dating back to the 19th century, the Old Gold line has long been a flagship product for Cadbury Australia.

Origin and Manufacturing

Historically, Old Gold was a product of the Cadbury Fry Pascall partnership in Australia. Today, the majority of Old Gold products sold in the Australian and New Zealand markets are manufactured domestically at the Cadbury factory in Hobart (Claremont), Tasmania. This facility is a major hub for chocolate production in the region, ensuring that 'Australian Made' quality remains a key part of the brand's identity.

Ownership and Global Evolution

The ownership of Cadbury has evolved significantly over the decades. Originally an independent British company founded by John Cadbury, it merged with Schweppes in 1969 to form Cadbury Schweppes. In 2010, the company was acquired by the American conglomerate Kraft Foods. Following a corporate spin-off in 2012, the confectionery business became part of Mondelēz International. As of 2024 and looking toward the future, Mondelēz International remains the ultimate owner, managing the brand through its local subsidiary, Mondelēz Australia.