Polarn O. Pyret Clothing

Polarn O. Pyret, commonly referred to as PO.P, is a prestigious Swedish clothing brand established in 1976. The brand is renowned for its high-quality, functional, and sustainable children's wear, particularly its iconic striped patterns and weather-resistant outerwear. While the brand originated with a focus on 'clothes that let children be children,' it has since expanded its philosophy of durability and gender-neutral design to adult ranges as well.

Historically, the brand was part of the RNB Retail and Brands portfolio. However, in recent years, Polarn O. Pyret was acquired by the Nordic investment firm Procuritas, which aims to further the brand's international growth and digital transition. Production is carried out in multiple countries across Europe and Asia, with a strong emphasis on maintaining ethical labor practices and environmental standards throughout its global supply chain.