Princes Tonijn in water

Princes is a historic brand specializing in processed foods, most notably canned fish such as the tuna shown in the image. Although the brand was founded in Liverpool, United Kingdom, it has expanded significantly across the European market, particularly in the Netherlands and France. The raw materials like tuna are sourced from various oceans globally and processed in multiple international canning facilities to ensure high quality and sustainability standards, often carrying the MSC certification.

In terms of ownership, the brand has a rich history of corporate acquisitions. While it was long associated with the Mitsubishi Corporation from Japan, it underwent a major transition in recent years. As of 2024 and looking toward 2026, the brand is owned by Newlat Food S.p.A., an Italian food group. This acquisition marks a shift from Japanese corporate oversight to a European-led growth strategy focused on the canned foods sector.