Willys grocery store products

Willys is Sweden's leading discount grocery store chain. It operates as a private label brand under the Axfood umbrella, offering a wide range of everyday food items, household cleaning products, and personal care goods.

Willys was founded in Gothenburg, Sweden, originating from 'Lars Lindells LL-livs'. Over the decades, it evolved through mergers and acquisitions to become the powerhouse it is today. While the brand is quintessentially Swedish, its products are sourced from many different countries depending on the specific product category, though a strong emphasis is placed on Swedish dairy and meats.

Today, Willys is owned by Axfood AB, which is one of the largest food retail groups in the Nordic region. Axfood is in turn largely owned by Axel Johnson AB, a historic Swedish family-owned conglomerate. This ownership structure ensures that Willys remains a key player in the Swedish market with deep domestic roots and a focus on cost-efficiency and sustainability.