FUN Light Strawberry squash

FUN Light is a popular sugar-free squash (concentrated fruit drink) brand that originated in Sweden. Since its launch in the 1990s, it has become one of the leading brands in the Nordic market for low-calorie beverages. Specifically known for its diverse flavor range and modern, distinctive packaging, it is marketed as 'the one without sugar'.

Today, FUN Light is owned by Orkla, a Norwegian industrial conglomerate that acquired the brand through its purchase of various Nordic food companies over the decades. The manufacturing primarily takes place in Kumla, Sweden, though the brand is also distributed and sometimes produced locally in other Nordic markets such as Norway and Finland. As of 2026, it remains a core brand within Orkla’s extensive portfolio of FMCG (Fast Moving Consumer Goods) brands in Northern Europe.