Made O'Meter
Discover where a brand or product originates
Mora is an iconic Dutch snack brand originally established in 1960 by Mourits 'Marcel' Mourmans in Maastricht. The brand became a household name for traditional deep-fried snacks like kroketten and frikandellen. Today, Mora is the leading snack brand in the Benelux region, catering to both retail and food service industries with a focus on convenience and quality.
In 2006, Mora was acquired from Unilever by the Dutch food company Van Geloven. Following several years of private equity ownership, the global frozen food giant McCain Foods acquired a majority stake in Van Geloven in 2016. Consequently, Mora is now part of the McCain Foods portfolio, benefiting from their international logistics network while maintaining its strong cultural heritage as a quintessential Dutch brand with primary production facilities in Tilburg and Maastricht.
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