CeX (Complete Entertainment Exchange)

CeX (Complete Entertainment Exchange) is a prominent international retail chain specializing in the second-hand market for technology, video games, and electronics. Founded in London in 1992, the company pioneered the model of buying, selling, and exchanging used digital entertainment products, creating a sustainable resale ecosystem for gamers and tech enthusiasts.

The brand's operations are decentralized through a massive network of corporate and franchised locations. While the 'product' is a service rather than a manufactured good, the company’s business model relies on the refurbishment and resale of electronics originally manufactured globally. Historically, CeX has maintained its independence as a privately held entity, expanding from its British roots to establish a significant presence across Europe, India, and Australia.

CeX is owned by its founders through parent structures and operates internationally via CeX Ltd and regional subsidiaries. The company remains a leader in the circular economy for consumer electronics, providing a platform for the life-cycle extension of hardware ranging from vintage consoles to the latest smartphones.