Horizon Tobacco

Horizon is a prominent tobacco brand originally developed in Australia. Known primarily for its value-driven cigarettes and rolling tobacco, it established a strong presence in the Oceanic market through its focus on affordability and consistent quality.

Historically, the brand was a key product of the WD & HO Wills company in Australia. Today, the brand is owned and managed by British American Tobacco (BAT), one of the world's largest multi-category consumer goods companies. While production and distribution are handled via regional subsidiaries, the brand's strategic direction is managed under the umbrella of its UK-based parent company, maintaining its heritage as a staple in the Australian tobacco landscape.