Monoprix Pétales Riz blé complet & orge

This product is a private-label breakfast cereal from Monoprix, a prominent French retail chain. Specifically, it consists of rice, whole wheat, and barley flakes (Pétales Riz blé complet & orge). The packaging identifies the distributor as Monoprix Exploitation, based in Clichy, France.

Manufacturing for this product is carried out in France, as indicated by the traceability code 'EMB 80302A'. This code corresponds to a production facility located in Faverolles, in the Somme department of northern France. This site is a known manufacturer of various cereal products for major French private labels.

Monoprix is currently owned by the Groupe Casino (also known as Casino Guichard-Perrachon). Although the brand has historical roots dating back to 1932 in Rouen, it has been fully integrated into the Casino Group since 2013, following the acquisition of the remaining shares from the Galeries Lafayette Group.