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Specially Selected is a premium private label brand owned by Aldi, the global discount supermarket chain. This specific product is a freeze-dried instant coffee made from 100% Arabica beans ethically sourced from Costa Rica, as evidenced by the Rainforest Alliance certification on the label.
While the raw beans are sourced from Costa Rica, the transformation into instant coffee (roasting and freeze-drying) typically occurs in professional processing facilities in Germany or the United Kingdom before being distributed across Aldi's European and international networks. Aldi itself originated in Germany and remains under the ownership of the Albrecht family.
Today, the brand operates as part of the Aldi Süd or Aldi Nord groups, depending on the region. The Specially Selected range is positioned as a gourmet alternative to mainstream brands, offering high-quality ingredients with transparent sourcing origins.
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