Hisense Home Appliances and Electronics

Hisense is a prominent global manufacturer of consumer electronics and home appliances. Originally founded in 1969 as the Qingdao No. 2 Radio Factory in China, the brand has grown from a local radio manufacturer into a massive multinational corporation. Today, Hisense is recognized as one of the world's leading producers of flat-panel televisions, refrigerators, and mobile communication devices.

While its primary manufacturing and research hubs remain in China, Hisense operates a vast global production network with factories in various locations including Mexico, South Africa, Egypt, and Slovenia (following the acquisition of Gorenje). This decentralized manufacturing strategy allows the brand to serve regional markets efficiently while maintaining competitive pricing and technological innovation.

Ownership of the brand is held by the Hisense Group, which is a state-owned enterprise headquartered in Qingdao, Shandong Province, China. The group oversees several publicly traded subsidiaries, such as Hisense Visual Technology and Hisense Home Appliances. Under the leadership of the Hisense Group, the brand has expanded its portfolio by acquiring established international names like Toshiba Visual Solutions and the European appliance maker Gorenje, solidifying its status as a powerhouse in the global electronics market.