Made O'Meter
Discover where a brand or product originates
Maybelline New York is one of the most recognizable names in the global cosmetics industry. Originally founded in Chicago in 1915, the brand was inspired by a simple home-made mixture of coal dust and Vaseline. Over the decades, it evolved from a small family-owned mail-order business into a global powerhouse, eventually moving its headquarters to New York City and becoming synonymous with accessible, urban beauty trends.
While the brand maintains a strong American identity, its manufacturing and ownership reflect a global scale. In 1996, Maybelline was acquired by the French personal care giant L'Oréal. Today, the products are manufactured in various locations worldwide, including the United States, France, Italy, and China, depending on the specific product line and regional market needs. The 'Lash Sensational Sky High' series, seen here, is distributed globally through L'Oréal's extensive logistics network, emphasizing the brand's position as a French-owned company with deep American roots.
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