Heimatgut Krosse Kerle Chili & Paprika Potato Chips

Krosse Kerle is a premium potato chip brand originally launched by the German startup Heimatgut. The brand is known for its 'from farm to bag' philosophy, emphasizing regional ingredients and traditional craftsmanship. The product featured is the 'Chili & Paprika' flavor, which is marketed as a spicy (scharf) snack made with artisanal care.

The brand was originally established in Hamburg by Heimatgut GmbH. In 2021, the brand were acquired by the German snack food leader Intersnack Group. This acquisition integrated Krosse Kerle into one of Europe's largest snack portfolios, which also includes brands like Funny-Frisch and Chio. Despite the ownership change, the production remains localized in Germany to maintain the brand's authentic, regional identity.