The Ordinary Caffeine Solution 5% + EGCG

The Ordinary is a skincare brand known for its clinical honesty and affordable, high-concentration active ingredients. Founded in 2013, the brand was the brainchild of the late Brandon Truaxe and launched under the DECIEM umbrella in Toronto, Canada.

Originally a disruptive force in the beauty industry, the brand's manufacturing remains heavily centered in Canada to ensure quality control over its specific laboratory formulations. Over the years, the brand's massive success attracted global investors.

By 2021, The Estée Lauder Companies increased its investment to a majority stake, and as of 2024, it has completed the full acquisition of DECIEM. This means the brand is now part of one of the world's largest American beauty conglomerates, operating as a key brand in their global portfolio while maintaining its distinctive laboratory-led production roots in Canada.