Indy Beauty Arbutin & Liquorice Glow Up Moisturiser

Indy Beauty is a Swedish beauty brand founded by the prominent Swedish YouTuber and influencer Therése Lindgren in 2018. The brand focuses on 100% vegan and cruelty-free skincare and makeup products, catering specifically to the Nordic market with high-quality ingredients like arbutin and liquorice root extract for skin radiance.

Historically, the brand was launched in collaboration with the Swedish company Let's Face It Nordic AB. In 2022, the brand was acquired by CID Nordic (Cosmetic Independent Distribution), a Swedish beauty distribution firm. The products are primarily developed and manufactured within Sweden, ensuring compliance with strict European and Scandinavian cosmetic standards while maintaining a commitment to ethical and sustainable beauty practices.